Privacy Policy
Last updated: 22 October 2026
1. Who we are
Atlantic Edge Leadership Limited provides leadership development, training, coaching and related learning services to businesses and individuals in Ireland.
In this Privacy Policy, "Atlantic Edge Leadership", "we", "us" and "our" refer to Atlantic Edge Leadership Limited.
We are responsible for deciding how and why personal information is processed for our business activities.
Contact details
Atlantic Edge Leadership Limited
The Fairways, Little Island, T45 VA40, Ireland
Email: martin@atlanticedgeleadership.ie
Website: https://atlanticedgeleadership.ie
VAT number: 4748928VH. Company number: 818294
For questions about this Privacy Policy or to exercise your data protection rights, please contact us using the email address above.
2. What personal information we collect
We collect only the personal information reasonably necessary to operate our business, respond to enquiries, administer bookings, deliver our services and meet our legal obligations.
Depending on how you interact with us, this may include:
Enquiries and contact forms
- Name and email address.
- Company name and professional details you choose to provide.
- The content of your message.
- Information needed to respond to your enquiry.
Leadership Effectiveness Snapshot
- Your first name and work email address, which we ask for before showing your results.
- Your answers and the scores calculated from them.
Bookings and introductory calls
- Name and email address.
- Booking date and time.
- Information you provide when arranging a meeting.
- Notes you choose to include in your booking.
Events and training programmes
- Participant names and email addresses.
- Booking and attendance information.
- Programme administration information.
- Information needed to communicate with participants and deliver the service.
Payments and purchases
- Payment status, transaction references and relevant billing information.
- Information needed to administer refunds, invoices and accounting records.
Card payments are processed through Stripe's hosted payment service. We do not receive or store your full payment card number through our website.
Marketing subscriptions
- Email address and any name you provide.
- Your newsletter subscription preferences.
- Records of consent, subscription confirmation and unsubscribes.
Website and technical information
Our hosting provider may process technical information, including IP addresses and server logs, for purposes such as operating, securing and troubleshooting the website.
Where you arrive through a campaign link, campaign parameters may be passed to us through a form submission or booking. These may identify the campaign source, medium or name.
We do not intentionally collect sensitive personal information through our website forms. Please avoid including sensitive personal information in enquiries or booking notes unless it is genuinely necessary.
3. How and why we use your information
We use personal information for the following purposes.
| Purpose | Legal basis |
|---|---|
| Responding to enquiries and providing requested information | Legitimate interests or steps taken at your request before entering a contract, depending on the circumstances |
| Arranging introductory calls and appointments | Steps taken at your request before entering a contract, where applicable |
| Managing bookings, payments and event attendance | Performance of a contract |
| Delivering training and communicating with participants | Performance of a contract or other applicable lawful basis |
| Issuing invoices and maintaining accounting records | Legal obligation |
| Operating, securing and troubleshooting our website | Legitimate interests, where appropriate |
| Managing newsletter subscriptions and sending The Edge | Consent |
| Managing customer relationships and prospective business opportunities | Legitimate interests, where appropriate and subject to your rights |
| Establishing, exercising or defending legal claims | Legitimate interests or another applicable lawful basis |
We do not use your personal information for purposes incompatible with those described above.
Where we rely on legitimate interests, we consider the purpose of the processing, its impact on individuals and whether their rights and interests require additional protection.
Where consent is required, you can withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
4. Who processes your information
We use a small number of service providers to operate our website and deliver our services.
These currently include:
| Service provider | Purpose |
|---|---|
| Netlify | Website hosting, form submissions and server-side functions |
| Cal.com | Appointment scheduling and booking administration |
| Resend | Sending enquiry notifications, booking confirmations and other service-related emails |
| Stripe | Processing card payments through a hosted payment page |
| Microsoft Teams | Delivering live online meetings and training sessions |
| HubSpot | Planned customer relationship management, not currently enabled. When enabled, form details are passed to it from our server. No HubSpot script runs on this website. |
We may also use our business email and other operational systems to manage communications and records.
Where a provider processes personal information on our behalf, we take appropriate steps to ensure that suitable data protection terms and safeguards are in place.
Some service providers may process information outside the European Economic Area (EEA). Where personal data is transferred internationally, we will use an applicable legal transfer mechanism and appropriate safeguards where required by law.
We do not sell your personal information.
5. Cookies and similar technologies
We do not intentionally use analytics or advertising tracking tools on our website.
In particular, we do not intentionally deploy Google Analytics, Meta Pixel, LinkedIn Insight Tag or the HubSpot tracking script.
Our website uses self-hosted fonts, which means visitors' browsers do not need to contact Google to download those fonts.
We may process campaign parameters included in a webpage address to identify the source of an enquiry or booking. These parameters are not deliberately stored in a persistent cookie by our website.
We keep anonymous daily counts of how many people visit and complete the Leadership Effectiveness Snapshot. These counts do not include your name, email address, answers, results or IP address, and they do not use cookies.
Our website and its hosting infrastructure may process technical information necessary to deliver, secure and maintain the service.
If we use cookies or similar technologies that require consent, we will obtain the necessary consent before activating them and provide appropriate information and controls.
Where a third-party service is opened directly, that provider's own privacy and cookie notices may also apply. Booking is handled by Cal.com under its own privacy notice. The Cal.com booking calendar is loaded only when you choose to book. Card payments are made on a page run by Stripe.
6. The Edge newsletter and marketing communications
You can choose to subscribe to The Edge, our email newsletter featuring leadership insights, resources and programme updates.
We will send newsletter communications only where we have an appropriate legal basis, including your consent where required.
Newsletter subscriptions are optional and are not a condition of submitting an enquiry or purchasing a service.
You can unsubscribe at any time using the link provided in our marketing emails or by contacting us at martin@atlanticedgeleadership.ie.
We may retain a minimal record of your unsubscribe preference to ensure that we respect your decision.
We may also contact business prospects about relevant services where permitted by applicable data protection and electronic marketing laws. We will respect objections to direct marketing and will not continue marketing to individuals who have exercised their right to object.
7. How long we keep your information
We retain personal information only for as long as necessary for the purposes for which it was collected, including applicable legal, accounting and reporting requirements.
Our intended retention approach is:
| Information | Intended retention |
|---|---|
| Unsuccessful enquiries | Normally 12 months after the last meaningful contact |
| Introductory booking information | Normally 12 months after the last meaningful contact, unless a longer period is justified |
| Active prospective customer records | While the opportunity remains active, with periodic reviews |
| Newsletter subscriptions | Until you unsubscribe or withdraw consent, subject to appropriate record management |
| Event booking and attendance records | For the period needed to administer the event and address related business or legal requirements |
| Customer contracts and accounting records | Generally at least six years where required for tax and accounting purposes |
| Unsubscribe records | For as long as reasonably necessary to prevent further marketing |
These periods may be extended where necessary to comply with legal obligations or establish, exercise or defend legal claims.
When information is no longer needed, we will delete it or securely dispose of it, subject to any applicable retention requirements.
8. How we protect your information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, alteration or disclosure.
These measures include restricting access to business systems, protecting credentials and using appropriate service providers.
Where third-party providers process information on our behalf, we take reasonable steps to ensure that appropriate security and contractual arrangements are in place.
No online service or method of electronic storage can be guaranteed to be completely secure.
If a personal data breach occurs, we will assess it and take the steps required by applicable data protection law.
9. Your data protection rights
Depending on the circumstances, you may have the right to:
- Access your personal information.
- Rectify inaccurate or incomplete information.
- Erase personal information where the legal conditions for deletion are met.
- Restrict certain processing.
- Object to processing based on legitimate interests.
- Object to direct marketing at any time.
- Withdraw consent where processing relies on consent.
- Receive or transfer certain information where the right to data portability applies.
- Complain to a supervisory authority if you believe your personal information has been handled unlawfully.
These rights are subject to applicable legal conditions and exceptions. For example, we may be required to retain certain financial records even if you request their deletion.
To exercise your rights, email martin@atlanticedgeleadership.ie. Please explain your request and provide enough information for us to identify the relevant records. We may request proportionate additional information to verify your identity where necessary.
We will respond without undue delay and normally within one month, subject to any applicable extension permitted by law.
10. Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve them.
You also have the right to lodge a complaint with the Irish Data Protection Commission.
Website: https://www.dataprotection.ie/
The Commission can provide information about your rights and how to raise a concern.
11. Third-party websites and services
Our website may contain links to third-party websites or services, including booking and payment services.
When you use those services, the relevant provider may process personal information under its own privacy policy and terms.
We encourage you to review the privacy information provided by those services before submitting personal information or making a payment.
12. Changes to this Privacy Policy
We may update this Privacy Policy when our business, services, technology or legal obligations change.
The latest version will be published on our website with its updated revision date.